Senna Experience

Instituto Ayrton Senna

Realized by Base 7

For the Ayrton Senna Institute, Base7 developed the entire curatorial and expographic conception of the Senna Experience exhibition, as well as being responsible for researching and producing the contents presented, including multimedia applications and media. The exhibition occupied a parking lot of Eldorado Shopping Mall in São Paulo, between October 16, 2004 and January 12, 2005 - 10 years after the death of the pilot.